And by “they,” I mean the people getting the gift.

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Wrap is where the gift starts making an impression before anyone sees what is inside. This collection includes wrapping paper and gift presentation designed to feel thoughtful, different and worth remembering.

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Why did I create it? Because I wanted to walk into the stores I visit all the time and find wrapping paper, gift bags, tissue paper and other pieces that looked like me. Like us. And I did not want one little option tucked away somewhere. I wanted choices.

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Nope. That does not happen nearly enough, and I got tired of being frustrated about it.

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Not anymore.

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Now the outside of our gifts can represent us and become part of our moments too. They really will not see this coming.